Netflix is pioneering ethical AI in entertainment through TrustMark IP. We're inviting select talent to take control of how their face, voice, and motion data is used — with full transparency, authorization, and a emergency revocation.
47
Studios Connected
2.4k
Talent Protected
18k+
Renders Tracked
99.97%
Authorization Accuracy
Full control over your digital identity, powered by TrustMark IP
Your face, voice, and motion data stored in an encrypted vault you control.
Review every request. See who wants what, for how long, and exactly why.
Block unauthorized AI use instantly — without affecting your valid licenses.
Notified the moment your identity is rendered or a new request arrives.
Cryptographic proof every time your likeness appears on screen.
One identity, every studio. No re-scanning, no repeated paperwork.
Upload face scans, voice prints, and motion data into your encrypted identity vault.
Studios submit license requests. You see exactly what they want and approve or deny.
Approve, revoke, or revoke anytime. Every use is logged with cryptographic receipts.
Join the talent who are setting the standard for ethical AI in entertainment at Netflix.